By Jayson Rodriguez
Date: 12/17/2003 4:00 PM
Soon, Andre 3000 of OutKast will shake cash around like a Polaroid picture as he and Big Boi have partnered with the camera company in a new advertising campaign.
In the song “Hey Ya,” Andre 3000 directs women to hit the dance floor and “Shake it like a Polaroid picture.”
After hearing the line, MVBMS, an international ad agency working with Polaroid, brokered the deal between their client and the top-selling hip-hop duo.
Under the partnership, OutKast will bring Polaroid cameras on stage with them during their performances.
Though the partnership is a recent union, OutKast has been generating publicity for Polaroid for some time.
Democratic presidential candidate Gen. Wesley Clark was quoted as saying: “I don’t know much about hip-hop. But I do know OutKast can make you shake it like a Polaroid picture.”
Polaroid is looking to attract a younger demographic and, according to a report in Adweek, the campaign may begin as early as New Year’s Eve.
Andre 3000 and Big Boi continue to be the recipient of good news, as their album Speakerboxxx/The Love Below, has recently been certified six-times platinum. In addition, the group was nominated for six Grammy awards, more than any other act.